Video is a great medium for marketing your business. Creating a catchy video title is one of the most important aspects of your video’s overall success.
It gives you the opportunity to connect with customers on an emotional and personal level, while at the same time demonstrating your products or services in action.
However, video titles are difficult to come up with catchy ideas that will entice viewers into watching them.
If you have ever tried to come up with catchy video titles, then you know how difficult it can be. However, this article will give you some great tips and tricks that will help make your videos more interesting and catchy.
You’ll learn what makes a catchy video title and the different types of catchy titles that are available to you.
It doesn’t matter if your goal is simply to increase traffic or if you want people to buy from your site- without a catchy video title, it’s not going to happen!
Table Of Contents
- Keep it short and sweet
- Use words that are easy to spell and pronounce
- Make your letters and words entertaining and engaging by using them in creative ways
- Be creative! Get out of the box with your titles and think outside of the box to get a fresh perspective on things.
- Avoid using numbers in the title unless you’re making a countdown, or the top list has some really important information you want people to know about (like “10 Ways To” )
- Include keywords if possible for more views
Keep it short and sweet
You want to make sure you have a catchy title because this is what will invite your viewers in. Try and keep it short, sweet, and catchy so that people can’t resist clicking on the play button.
Use powerful words and catchy phrases to your title, say something that will make them think “wow, I have to watch this now”.
Examples: This Is The BEST Advice You’ll EVER Get! or How To Lose Weight In A Week? These Tips Will Help!
Source: Think Media
It’s important you keep it catchy but also sweet and easy enough where people can understand what exactly your content entails as quickly as possible.
Some words that would work well are basics, tips, tricks, secrets, best advice ever, the ultimate, etc. So if one of those words appeals more than others consider using it in your title.
Use words that are easy to spell and pronounce
Having words that are easy to spell and pronounce is important for many reasons.
One reason is that spelling mistakes can make it difficult to find a video on YouTube, Facebook, or other social media sites:
- If there are spelling errors, people may not be able to locate the correct title and end up watching an entirely different video.
- They might have trouble typing in the exact spelling of your desired search query and will instead type something else because they couldn’t remember how you spelled what you were looking for.
- The videos with incorrect spellings won’t show up when someone searches related keywords and phrases if their input contains those words either misspelled or incorrectly used altogether (ie “their” vs “there”).
- If viewers can’t understand what’s being said then they’re not going to want to watch the video.
- The spelling mistake will be repeated in key areas of your content, which can negatively affect the credibility and cause viewers to stop watching altogether.
Think of your video title as explaining it to your children or to your child.
Words should be easy to understand and pronounce.
The best way to avoid mistakes is by avoiding words with more than one spelling or pronunciation.
For example: “you’re” versus “your”, “affect” versus “effect”, etc. You should also use a spellchecker before publishing if you’re worried about any other errors that might happen on accident.
These tips are simple, quick fixes that many people overlook when creating their videos’ titles but they make all the difference!
It may seem like these spelling corrections take up time, but it’s worth it for quality control purposes and will save time when you’re ready to publish.
Make your letters and words entertaining and engaging by using them in creative ways
By highlighting the important words to your title, your video will be more enticing and engaging.
Different text colors can separate information into different categories without overcrowding or overwhelming viewers with too much information at once.
Using quotations for your title is also a creative way to employ typography in the video title.
Quotations give your words more meaning and draw attention to them by using grammar strategically.
Or even use of background text color to show meaning or emphasis.
Be creative! Get out of the box with your titles and think outside of the box to get a fresh perspective on things.
There is a ton of unique and creative ways to get your video’s title:
- Brainstorm with friends or co-workers for ideas
- Play around on the internet looking at different titles others have used
- Use what you know about the topic, this could make it unique from other videos in its own niche
- Use puns or wordplay
- Look for unique words that are spelled the same, but have a different meaning. (i.e “refrain” and “regain”)
- Find synonyms of other videos you’ve seen in its niche
- Play around with your intros to create unique titles
This will help keep viewers engaged because they won’t be tired of seeing the same thing over and over again when searching on YouTube.
The more creative you get, the better chance it has at being successful!
If you are creating a video that is a countdown or top list, include numbers in the title.
The numbers you use in your title do not make a huge difference to how many people watch it.
However, there are some guidelines that can help with the search engine optimization of your video.
The most important thing is to keep the numbers under 20 and try to refrain from numbers (other than “20” or “Part I”).
If you’re making a countdown list then go ahead and include numbers but be mindful when using them for other purposes such as naming videos like Part II or something because someone might get confused about what part they missed if they only watched up until Part III.
Having a countdown list on your title can also be helpful because it lets viewers know how much longer the video will last.
Numbers also work well with time-sensitive content such as this week’s top trends, but don’t overdo it!
You want your audience to stay tuned into your channel, not get confused or frustrated from numbers.
Include keywords if possible for more views
Keywords are very important when you are optimizing your videos.
Think of them as a spice that will add flavor to your videos, but not too much where it becomes overpowering or irrelevant.
As with cooking, if you overuse keywords in the title for your video then people may find an unpleasant taste and be turned off from viewing the content entirely.
Source: Brian Dean
The key is finding a balance between inclusion and relevance so that they serve their purpose without being overdone.
In regards to SEO, keywords are what tells search engines which type of content your video is about.
Search engines like Google and Youtube use keywords to index your video so that people can find it when they search for content.
To make sure you are including keywords in the title, keep these tips in mind:
- Use keywords relevant to the subject of your video but not too many keywords or unrelated words. This will only confuse viewers and potential customers.
- Keep keywords short since there is a character limit on titles
- Avoid special characters such as symbols because Youtube may be unable to read them correctly (e.g., if you use an apostrophe)
Including keywords with meaning while avoiding overuse helps provide context about what type of information someone will get from watching your video.
It also enables potential customers to find keywords they can search for and be more likely to click on your video.
Some keywords are better than others when it comes time to optimize a title, so here is what you need to know:
- A keyword that tells the subject of the content like “how” or “beginner’s guide” will allow viewers who want specific information about this type of topic to locate your video.
- Keywords used in titles that are shorter (e.g., one word) such as “reaction,” listicle,” or tutorial” will help users quickly identify if this could be valuable information just by seeing the short snippet from the title. These keywords also tend not to have too many other words mixed with them which makes it easier for viewers to find the keywords they’re looking for.
- Keywords that are longer than one word with more specific words mixed in may be difficult to read, but it could help your video rank better if you have a lot of other videos out there on this topic.
In general, keywords should not exceed 20 characters and should describe what is being talked about in the content of the post or video without giving too much away.”
Search engines can’t watch videos but they only rely on keywords from your title and descriptions to index them.
It’s time to think about the title for your next video.
The best way to do this is by brainstorming and coming up with a catchy, creative title that tells people what they are going to watch without giving too much away.
Keywords can be helpful if you want more views on YouTube or other platforms where videos are shared widely.
Start thinking of ideas today so you can start shooting, or creating your own videos tomorrow!
What type of video would it be? What would your ideal title be?
If you’re having trouble coming up with a title or deciding what videos to make for your business, we can