Video marketing is quickly becoming one of the most popular forms of online advertising.
The rise in popularity is due to the many benefits video offers, including but not limited to increased conversion rates, improved product or service recognition, and more effective storytelling capabilities.
We will discuss the major types of video marketing as well as their advantages and disadvantages.
Types of video marketing include live-streaming videos, explainer videos, whiteboard animations, product demonstrations or tutorials, animated videos, and more.
In this blog post, we will discuss each type in-depth and offer guidelines for how you can use them on your website!
Down below, you’ll find a video describing the other 7 common types of video marketing that you can use to promote your company today. Keep an eye on it!
Source: SLAM! Agency
Table Of Contents:
- 1. Live-Streaming Video
- 2. Explainer videos
- 3. Whiteboard Animations
- 4. Product Demonstrations Video
- 5. Live-action video
- 6. Scroll Stopper Video
- 7. Social Media Ad
1. Live-Streaming Video
One of the most popular types of online video marketing is live streaming.
It can be used for a variety of things, including but not limited to live-broadcasting your event or product launch; providing behind-the-scenes content about what goes on in your company; and engaging with customers by giving them an opportunity to ask you questions.
Live-streaming video is a great way to get your message in front of potential customers: it’s free, instantaneous, and can be viewed on any device! It offers the opportunity for businesses or individuals who may not have access to traditional media channels to still reach audiences in an innovative way.
However, there are some challenges you should be aware of before diving in. For starters, the equipment is not cheap – think upwards of $100-$1000 for a home setup and much more if venturing into professional-grade live streaming setups.
Secondly, it can be difficult to get an audience as viewers may have many other ways to engage with content they find interesting or relevant; this means you will need to be proactive about marketing and promoting your live-stream sessions.
Finally, there is no proven ROI for using this medium – it’s still a relatively new way of communicating and engaging with customers so the jury is out on whether or not it has more impact than traditional media channels such as social media platforms (Facebook Live, Instagram Stories).
These challenges should not deter those looking to experiment with Livestream video from exploring other options that may offer higher returns or an easier setup.
For example, YouTube and Facebook now offer free live streaming capabilities but can only reach audiences who have access to their platform.
As time goes by we’ll learn more about how effective live-streaming videos really are and what types of businesses they’re best for.
Live-streaming videos are a new, innovative way to market content that has not yet been fully explored and understood by marketers who may not know what live stream videos can do for their business.
Regarding the equipment, be sure to research the necessary equipment needed in order to produce quality streams such as cameras or microphones before getting started.
Some platforms offer prebuilt templates so it is easy enough to get started producing live-streamed broadcasts with no initial investment on your part!
It’s important to note that while there are many benefits of using live streaming videos as a form of media distribution, they come at a cost – namely with regards to bandwidth usage which can be costly if you don’t have a fast enough internet connection to support the amount of video being transmitted.
For those who are in need of assistance with editing their videos, you may want to look at using some third-party software such as OBS Studio, Vimeo, Streamlabs, Xsplit, and other software which can help speed up your workflow and make it easier for anyone from beginners to professionals get started on creating quality content that is ready-to-go.”
Do you want to begin streaming immediately? You can see a complete tutorial on how to use OBS Studio, from setting it up to actually streaming live, in the video below.
Source: Gael Level
2. Explainer videos
This type of video can be used to summarize a product, service, or concept quickly and with more detail than would ever fit in an advertisement.
Explainer videos can also help convert visitors into customers by showing them the benefits of doing business with your company before they have a chance to make any decisions.
The main purpose of it is to educate the client about your product or service and to do it in a friendly way. Explainer videos are typically short-form video versions of an explainer animation, with voice-over narration that walks viewers through basic information on how your company operates.
Check the link to see an example of an Explainer Video.
These types of videos have been shown to increase customer retention rates by 23%!
The most common length for this type of video is one minute but can be as long as two minutes if needed. Surprisingly enough, you don’t need expensive software or high-quality equipment to produce them – some people even use their phones!
- They’re inexpensive and easy to create;
- Explainer films provide a more personal touch than other media formats because they allow viewers to get to know the company, its values, and benefits in a more intimate way;
- Explainer videos are attention-grabbing for viewers – they’re visual and engaging.
- They can be time-consuming so not everyone is willing or able to commit that much of their personal time to create one;
- In most cases, explainer videos are over the top and unnatural – they’re often too scripted, which makes them appear unauthentic.
These types of videos are an effective tool for businesses that want to show their true value, connect with target audiences on a more personal level, and engage viewers quickly.
Tips: We recommend that you use animation software such as Adobe After Effects to create your animation. Powtoon, Create Studio, Animaker, Toonly, and other video-making programs are available.
Interested how create an Animated Explainer Video? Watch the video below!
In the next blog post, we’ll go over each of these video-creation programs in greater detail.
When creating your video script, keep it simple by focusing on one thing at a time (for example don’t use jargons).
Be sure you include keywords that will help people find your explainer film! You may also want to create an ending slide featuring your logo and tagline.”
3. Whiteboard Animations
Whiteboard animations are a form of video marketing that can be used to teach people about a product, service, or process.
This style of animation is very simple and does not require the use of any expensive software.
It’s also quick to create for both small businesses and large corporations alike because it only requires drawing on whiteboards in between shots of live-action footage.
Whiteboard Animation Basics
Before we get into what exactly whiteboard animated videos do better than other styles, let’s first talk about how they’re made.
In general, there will be two cameras that record all movement from start to finish: one filming the person doing the talking while another records their drawings on a chalkboard behind them as well as some supplementary visuals like a plant or a passing car.
What Whiteboard Animations Can Do Better Than Other Style of Videos
As you can see, whiteboard animations are able to do some things better than other styles because they’re more motion-based and less reliant on words for storytelling purposes.
It’s easier to show someone doing an action in a video as opposed to just telling them what would happen if it were really happening which is why so many companies use this style of marketing today.
Fascinating Facts about Whiteboards Animation
The best thing that these videos have going for themselves nowadays is how quickly technology has been advancing with regards to creating and editing content like this.
Anyone who wants one doesn’t need expensive software–just two cameras, a whiteboard, and the right animation software.
Interested in learning how whiteboard animation is created? Check the video below!
Whiteboards to take your business to the next level
They’re not just for kids anymore!
The way you use them can be anything from entertaining customers or prospects with creative drawings of their logo on an iPad screen while they wait in line at your store, to teaching a new customer service representative how to troubleshoot common problems that come up when answering emails.
4. Product Demonstrations Video
A product demonstration video is a type of marketing tool that was designed to help promote products.
They can be used for many different reasons, such as informing and educating users on the features or benefits of a particular product.
Product Demonstration Videos allow businesses to demonstrate a particular product for their audience in an engaging manner.
The demonstration is often accompanied by text instructions but can also be used as means of demonstrating how something should work on camera which might not necessarily translate well with written instructions alone.
Product demos have been around since the 1980s but they only became popularized by Youku Tudou (a Chinese website) in 2005 when it started providing free space for its members to post their content online.
Since then there has been an explosion of similar sites popping up all over the world that provide this service like YouTube and Vimeo.
The popularity continues because people feel more confident in the product they are purchasing if they have seen it being demonstrated and found that the presenter had a way of presenting which was easy to understand.
People often make common mistakes when creating a product demonstration video. One of the most frequent is that they don’t talk enough about why people should buy their product, or what makes it special.
They also don’t dedicate time to explaining how the product works and what problems it solves for potential buyers.
Tips and tricks for making the best possible product demo video with limited resources:
- Use an external camera instead of your phone so you can show off features like zoom
- Avoid using music since this may not be allowed on certain websites or could distract viewers from what’s being said as well as disrupts audio clarity through speakers
- Keep movement to a minimum in order to avoid dizzying effects (this includes zooming out too far)
- Set up a static camera shot and talk directly to the camera
- If you are using transitions, keep them subtle so they don’t distract viewers from what’s being said or add confusion as to where your video is going.
Transitions should also be used sparingly since this may lead people to believe that it takes more time and skill than it does, which can cause frustration with potential customers who have less time and money available for their purchase decisions.
Tips for avoiding common product demo mistakes:
- Don’t show too much of yourself when talking about the product (i.e., zoom in on features instead) because viewers will be distracted by themselves rather than focusing on the product
- Talk at an even pace – avoid pausing too often or speaking quickly
- Don’t place yourself or the product in the shot – if it isn’t needed, then don’t put it there.
- Avoid using your hands to gesture unless they are absolutely necessary for illustrating a point
- Keep camera movement minimal and only use slow, subtle movements when appropriate so that people can focus on what is being said rather than on where the camera is pointed.
If you need to walk around an object while filming (i.e., show 360 degrees of a room) make sure the viewer knows which way you’re walking by talking about it explicitly and smoothly panning with your movement or shooting from one side until completing the circle before switching sides.”
Tips for making videos more effective:
- Create a set of bullet points with keywords or phrases that you want to cover in your video
- Don’t use any filler text. Every word should be relevant and valuable for the viewer
- Use annotations, captions, and subtitles when appropriate so that viewers can read along if they are hearing impaired or unable to watch at their computer screen.
5. Live-action video
A live-action video is a type of film or televisions production in which real people and not animations human.
Instead of using animated images, live-action video is a type of film or television production in which real people perform the action.
The use of live-action videos can be for a variety of purposes including advertising campaigns, documentary stories, event preparation, and even simply promoting your company’s profile by demonstrating how your employees go about their daily routines.
Live-Action vs Animation:
A live-action video requires more time and money but it may have a much greater impact on viewers because there are no boundaries with what you can do physically.
Live-actions primarily focus on realistic acting whereas animation has its own set of rules like using exaggerated gestures which makes them appealing for children’s movies.
However, at the end of the day, both Live-action and animation are used for the same goal which is to tell a story.
How do you make Live Action Videos?
The process starts with identifying what your goals are, whether it’s showing how something works or just telling someone’s life story If you’re looking to produce physical interactions then filming live actors in front of a green screen is the best option.
This process requires hiring professional actors, and sometimes it’s necessary to film scenes in different locations altogether from what you’re trying to portray.
These types of videos also have a lot of limitations because they are filmed so there can be no animation or computer-generated images added later on as those types of footage take up more space than live content does which may cause your video file to become too big for YouTube.
All that being said Live Action Video marketing campaigns are great if you want someone to feel like they are part of every aspect of your story with the physical interactions it brings and the life-like reactions that come along with any type of drama scene.
Live-action ads tend to get across an idea quickly while also capturing the viewer’s attention.
It is also a great way to demonstrate your products in action because it gives potential customers an idea of what life could be like with one of your products and even how they might use them, which is extremely beneficial for increasing customer engagement.
6. Scroll Stopper Video
Scroll stopper video is a type of advertisement that scrolls upwards as the player watches.
Scrolling videos play automatically at full-screen on computer screens, tablets, and mobile phones when they are loaded into a browser or app by clicking on them in Facebook News Feeds.
Source: Create Studio Official
It is also known as scroll stop ads, is a type of advertisement that is intended to capture attention and be more engaging than traditional banner ads.
This is a type of advertisement that is designed to capture attention and be more engaging than traditional banner ads.
Scroll stoppers consist of different types of animation such as movement in the foreground against a still background;
an expanding box moving from one edge of the screen to another;
text zooming up on-screen from off-screen like someone’s head popping out at you with words appearing sentence by sentence as if they were being typed onto your computer or mobile screen.
“The purpose of scroll stoppers is to capture attention before people click away from your content, it’s really just trying to stop consumers who are scrolling.”said Kelli Segars, president-CEO for HubSpot Inc., in an interview with AdAge about ways marketers can make their ads more engaging.
They are intended to not only captivate viewers but also to arouse their desire for a particular product or service.
Making people happy about purchasing what is being advertised, wanting to share it with their friends, feeling some kind of emotion about the product, or becoming more engaged with a brand are all examples of how to accomplish this goal.
Scrolling up instead of down makes sense because it has been proven that viewers’ eyes gravitate toward the top left corner first when viewing websites and viewing devices.
Scroll stopper videos are very popular on Facebook because they’re so captivating and addicting to watch. Scroll Stopper Video can be used for commercials, as well as ads that promote content like an article or video response.
7. Social Media Ad
Social Media Ad Videos are a great way to advertise your product or service. Most people spend more time on social media than they do watching TV, so it is an excellent place for businesses to reach potential customers.
Social Media Ads provide the opportunity for companies and individuals alike to have their message seen by viewers all over the world without having them pay anything upfront – something that would be impossible with traditional advertising methods like television commercials.
These types of videos can help build customer loyalty as well.
The best type of video for social media is an informative or entertaining short that can be easily shared with friends and family on sites like Facebook, Twitter, Instagram, YouTube, and Snapchat so it reaches more people in the target market.
Video advertisements will help your company stand out from the crowd of other businesses competing for online attention – but make sure you are using them correctly by avoiding these common mistakes:
- Not targeting specific audiences based on demographics such as gender or age group or specific interest.
- Being overly pushy in their promotional messages
- Shying away from humor to try to sell products rather than just telling engaging stories about them.
- Not including a call-to-action button at the end of the video that directs viewers back to your website, where they can make a purchase directly from your site.
Don’t forget to mention how it can be easily shared with friends and family sites like Facebook, Twitter, Instagram, etc., which will help spread the word about your company more broadly among those who may be interested in its products/services.
There are many types of video marketing that you can use to promote your business.
We’ve listed 7 common ones above, but which one do you think is the most effective for your company?
Which type of videos has worked best for other companies in similar industries as yours?
What’s the most popular video content on Facebook right now?
These questions will help create a strategy that suits both your needs and budget!
Let us know if we can be helpful with any more information. Please see our website at www.omnicass.com for more information.